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Oregon Health Authority (OHA) is reminding Oregon’s 3,700 tobacco retailers that a new state law expanding the definition of tobacco products takes effect June 5.

People must be 21 to purchase tobacco products and inhalant delivery systems in Oregon and nationwide. Senate Bill 1571, signed into law in March, expands the state’s definition of tobacco products to include oral nicotine pouches, lozenges, gum and other nicotine products, regardless of whether they are naturally or synthetically made.

Nicotine pouches are the fastest-growing product on the U.S. tobacco market. In 2024, oral nicotine pouches became the second most commonly used tobacco product among U.S. middle and high school students.

The revision brings Oregon’s tobacco regulations in line with federal law to reduce youth access to addictive nicotine products, many of which are sold in flavors marketed as cool mint, citrus burst, refreshing chill and wild berry. A national study showed that 80% of youth who ever used a tobacco product started with a flavored product.

Tobacco use is the leading cause of preventable disease and death in Oregon, accounting for 8,000 deaths annually. Sarah Wylie, manager of the Oregon Tobacco Retail License Program at OHA's Public Health Division, said “SB 1571 is a significant step in responding to the shifting tobacco retail landscape and the emergence of new and addictive nicotine products.”

“As the tobacco industry continues to introduce these products designed to appeal to new consumers, public health policies must evolve to keep pace and ensure communities are protected from emerging health risks,” Wylie said.

Between January and July 2025, OHA’s Tobacco Prevention and Education Program conducted a statewide tobacco retail assessment to examine tobacco availability, advertising, marketing and promotion across 1,147 Oregon retail outlets, including convenience stores, gas stations and grocery stores, among others.

The assessment found that 65% of tobacco retailers offered price promotions, including 43% promoting oral nicotine products. One product, Zyn, had the lowest advertised price of any tobacco or nicotine product assessed, averaging just $5.60. The low cost is especially concerning as oral nicotine pouches continue to grow in popularity among youth, who are often the most price-sensitive consumers.

The new law takes important steps toward reducing youth nicotine addiction and reducing tobacco-driven health inequities. Nearly 90% of people who smoke start before they turn 18, and teenagers’ developing brains are vulnerable to the highly addictive nicotine in tobacco products.

Moving forward, oral nicotine products will be regulated similarly to cigarettes and inhalant delivery systems, such as e-cigarettes or vapes.

OHA encourages Oregon tobacco retailers to review age verification and ID-checking procedures with employees to ensure compliance with the updated law before it takes effect. OHA and local public health authorities will continue to conduct undercover compliance checks, which now include enforcement of the updated law.

Retailers are urged to visit OHA's website for tobacco retailers for a training manual, fact sheets, compliance checklists and other educational resources to help them stay in compliance with Oregon tobacco sales laws. For questions about OHA compliance inspections and enforcement, visit healthoregon.org/tobaccoretailsales, email Tobacco.Inspections@odhsoha.oregon.gov, or call: 971-673-2283.

Quitting tobacco makes a difference – and quitting is different for everyone. That’s why there are a variety of free options across Oregon to help you succeed.

You can get free counseling with a Quit Coach and Nicotine Replacement Therapy (NRT) sent to your door at no cost:
Texting “Ready” (English) or “Listo” (Spanish) to 21586
Calling 1-800-QUIT-NOW or 1-855-DEJELO-YA (Spanish)
Visiting the Oregon Tobacco Quit Line at quitnow.net/oregon
Downloading the free “Quit for Life” app on your mobile device
You can ask your local pharmacist if they offer counseling and treatment on site. Pharmacists that offer counseling and treatment on site will work with you to build a personalized treatment plan and provide follow-up to see how the treatment plan works.
You can also learn how to quit in your own way, with or without the help of a coach or pharmacist, by visiting https://smokefreeoregon.com/im-ready-to-quit.

Source: Oregon Health Authority

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