The Rose Quarter is expanding the Rip City Reuse Program to Veterans Memorial Coliseum. At the Moda Center, plastic cups that are used for drinks are returned bins to be washed, sanitized, and reused. Starting October 16th with Disney on Ice, the program will be offered at Veterans Memorial Coliseum. Bold Reuse is the business that operates the program. Studies show cleaning and reusing cups have less of an environmental impact than sending single-use cups to a landfill.