The Multnomah County Sheriff's Office (MCSO) is pleased to announce the rollout of its newly updated vehicle wraps and branding. This initiative marks the first major update to the Sheriff's vehicle graphics since 2017. Some older equipment still displays logos and branding dating back to 2013. The new wraps are designed to improve visibility, enhance safety and streamline the installation processes.
Working with a local vendor, MCSO introduced a fresh, modern design that incorporates the agency's iconic green, gold, white, and black colors. The refreshed branding maintains the distinct diagonal striping that sets MCSO vehicles apart from other agencies. Key updates include larger, bolder text with enhanced contrast, making the markings clearer during the day and at night. The new logos are more prominent, and the contract cities MCSO serves are now listed on the vehicles to reduce confusion, as patrol cars travel throughout the many communities we serve.
Why the Change?
Vehicle branding ensures that deputy's vehicles are easily identifiable in emergencies, which can be critical in reducing confusion and preventing misidentifications. Clear, highly visible vehicle markings are essential to safety, both for our deputies and the public.
The decision to update the branding was prompted by two main factors: the need to reduce costs and improve turnaround times for installations. In addition, the new design will enhance legibility for those with low vision, ensuring that the Sheriff Office presence is clearly visible and accessible to all.
New Branding Roll Out
The first vehicle featuring the updated branding was deployed in December 2024, and the transition will continue throughout 2025, as new vehicles join the fleet and older vehicles are replaced or renewed. Other equipment, such as trailers, all-terrain vehicles and boats, will receive an adapted version of the new branding too.
"We are excited about these updates, and we believe the new designs will help us serve the community more effectively," said Sheriff Morrisey O'Donnell. "This is more than just a fresh look, it's about ensuring our vehicles are easily recognizable, accessible, and safe for everyone."
Source: Multnomah County Sheriff's Office