The Portland Trail Blazers announced a multi-year partnership agreement with Performance Health which includes the team’s first-ever jersey patch, a growing trend with world-class corporations and the NBA. Beginning with the upcoming 2018-19 season, Performance Health’s Biofreeze brand logo will find a new home on all editions of the Trail Blazers game jerseys and other equipment. The jersey patch is part of a comprehensive partnership program designed to strengthen the team’s performance on the court and positively impact the Portland community.
Performance Health is a global leader in rehab, recovery and sports performance. Its Biofreeze brand is the #1 clinically recommended external pain relief product. For over 25 years, Biofreeze has been trusted by leading clinical professionals and athletes to provide fast-acting and powerful pain relief for sore muscles, back aches and sore joints. Biofreeze is widely used in athletic training rooms around the country and the Trail Blazers are no exception.
The Trail Blazers, Performance Health and Biofreeze share a dedication to promoting active and healthy lifestyles in the Pacific Northwest. For decades, Biofreeze has helped members of the Portland community overcome obstacles and strive for what’s next. This partnership weaves together two organizations committed to winning on the court and in the community.
“We’ve found the perfect partner in Performance Health and we look forward to having them be a part of Rip City for many years to come,” said Trail Blazers President & CEO Chris McGowan. “Performance Health and Biofreeze share our same commitment to both growing and sustaining healthy, active communities in Oregon, Southwest Washington and the Pacific Northwest region.”
Performance Health is dedicated to helping people perform better and live at their best through its products and services. As a part of this partnership, it is investing in key community initiatives around sports performance, wellness and injury recovery to support the large active population throughout the region.
“We are absolutely thrilled to partner with a great organization like the Trail Blazers,” said Jeff George, Chief Executive Officer of Performance Health. “Our shared vision and approach to helping people achieve their health and wellness and sports performance goals will make this a terrific partnership between our two organizations.”
When the Trail Blazers open training camp on September 25, the Biofreeze logo will be prominently visible on practice gear, and on media interview backdrops. Throughout the season, the Biofreeze patch will appear on the front, left side of the game jersey. Three color treatments of the patch have been created, with the specific color used determined by which Nike-produced NBA jersey is worn by the Trail Blazers during that game – Icon, Association, Statement or City editions. In 2019, the Biofreeze logo will also appear on the Trail Blazers jerseys during NBA Summer League in Las Vegas.
“Biofreeze’s mission is to help people overcome pain and perform at their personal best – everyone from Damian Lillard to the everyday active person in Portland,” said Michael McGoohan, Chief Marketing Officer of Performance Health. “This partnership is an excellent fit for Biofreeze and we are excited to support the Trail Blazers and Rip City for many years to come.”
The Portland Trail Blazers and Performance Health collaborated with Oak View Group’s (OVG) Global Partnerships Team during the search process.
Source: Portland Trail Blazers